From Broadcast to Internet: Repurposing Content – Summary
As technology continues to advance, the Internet has become one of the main outlets for obtaining news. The transition to the Internet from print and broadcast has shown journalists that people look for different things when surfing online as opposed to reading a magazine or watching a television screen. To survive in this digital age, it is extremely important for journalists to understand this fact and learn to repurpose their content for the online world.
This online shift has allowed journalists to take stories to a level they never could have before. Stories are not only able to reach much wider audiences, but they are also able to be told across multiple platforms. One story could be told in short text with a photo slideshow, video, audio clip and a multitude of other interactive features.
An important point to remember is that repurposing does not mean completely redoing. Many print and broadcast news organizations are using the web to enhance the stories they submit over print, radio, television, etc. When moving to online, these news organizations must keep readers engaged through interactive features and “tight and bright” layouts that attract the viewers quickly scrolling eyes.
The Internet has allowed news to break the moment it happens which is great for spreading mass information, but also makes it a very challenging medium compared to print and broadcast.
Journalists, more so now than ever, must concentrate on being objective and accurate. Archives and other means of easily accessing past stories make it next to impossible to get rid of something one puts online so being accurate is even more important as people will continuously revert back to articles years after they are published.
The basic rules of Journalism to be objective, accurate and credible will always apply regardless of the platform, but the online shift opens up a number of possibilities to take journalistic content to the next level.